ReachMD Wins Gold Award, Named ‘Best Healthcare Professional Media Brand’ by MM+M for Second Consecutive Year
ReachMD has won the industry’s top award from Medical Marketing and Media (MM+M) in recognition of its innovative digital platform, data-driven user experience, and multi-channel approach to education across the healthcare professional community.
Fort Washington, PA | October 11, 2021
ReachMD announced today it has been named ‘Best Healthcare Professional Media Brand’ by Medical Marketing and Media (MM+M), marking the 12th time ReachMD has been a Finalist or Gold-winner in this prestigious competition that recognizes excellence in healthcare marketing and media.
“Our teams have the vision and expertise to deliver unique solutions for users and partners.”
– Frank Russomano, President & CEO of ReachMD
Judges called out major accomplishments for ReachMD, including ReachMD’s ability to find users where they want to be found, tracking more than 350 behaviors to deliver unique experiences, and the ‘Heroes in Healthcare’ social media campaign that generated a 62.4% increase in clicks and 45% increase in engagements.
“We are incredibly proud of this year’s win,” said Frank C. Russomano, President & CEO of ReachMD, a US HealthConnect Inc. company. “Our teams have the vision and expertise to deliver unique solutions for users and partners, and to produce the next-generation platform for analytics.”
Judges also called out the breadth of content for ReachMD, noting “ReachMD’s content machine went into overdrive, producing 265 programs for the COVID-19: On the Frontlines series. Spotify selected this COVID-19 guide, placing it alongside material from Johns Hopkins University, ABC News and CNN. The show sparked 250,000 engagements, while its news coverage connected with 500,000 readers.”
ReachMD revolutionizes healthcare education for medical professionals by delivering a personalized experience for every user – on desktop, mobile, radio, and email. ReachMD teams with agencies, pharmaceutical companies, device manufacturers, CME enterprises, and others to execute education strategies through live broadcasts, on-demand programming, and multiple 24/7 radio streams. ReachMD programming is accessible through ReachMD, Amazon Alexa, Spotify, iHeartRadio, TuneIn, iTunes, Stitcher, Google Play, and PlayerFM. ReachMD also offers a multi-channel advertising platform. With more than 10,000 medical podcasts at users’ fingertips, ReachMD leads the way in healthcare professional education.
Alicia A. Sutton
US HealthConnect Inc.
+1 (215) 237-5892